Overview

Unit provides clients with direct access to their raw data, enabling them to build custom reports, analyze, monitor, and make informed business decisions. This integration supports a CDC-based (Change Data Capture) pipeline that incrementally writes your data from Unit’s internal databases to your cloud storage, whether on AWS S3, GCP, or Azure, in Parquet format. The exported data can be easily loaded into any modern data warehouse using standard connectors, eliminating the need to build a sequence of API calls to obtain data. Additionally, for clients who can securely store personally identifiable information (PII), the PII data will be included in the exported data too.

By accessing the raw data and creating your own analytics stack on top of it, decision makers in your organization can make data driven decisions on various areas. Some questions that can be looked at include:

Which end-customer cohorts and/or marketing campaigns created the highest revenue?
How does pricing (interest, payment fees and rewards programs) affect engagement?
Which end-customers are most engaged and deserve to be promoted to your "VIP" terms? (example: higher cash-back)
Which merchants do your end-customers spend most on?
How do different end-customers segments use ACH, wire and check deposits differently?

As mentioned above, the data transferred includes the RAW data from our database. Example for transferred tables:

Authorization Requests
Payments
Applications
Cards
Disputes
Customers
Check deposits
Transactions
Accounts

Most Data pipelines frameworks allow consuming data from the common cloud storage very easily. We currently support AWS S3, Google GCS, and Azure Blob (please reach out to your Unit contact for more information).