Building and Monetizing Money Movement for Your Customers
More companies are moving beyond storing money to orchestrating how money moves, especially on the accounts payable (AP) side. Learn more about the product mechanics below.
If your software already knows who gets paid, how they get paid, and when approvals happen, you’re in a strong position to build money movement into your product and monetize it.
Here’s a practical example of how that works:
The Example: Restaurant Hero
Imagine a software company called Restaurant Hero that serves 10,000 restaurants. Restaurant Hero already knows:
- Who each restaurant pays (landlords, suppliers, utilities)
- How vendors prefer to be paid (ACH, check, card, or other rails)
- When bills are approved and due
That puts Restaurant Hero in a perfect position to launch embedded accounts payable.
How to Build It
1. Set Up the Money Infrastructure
Before moving money, Restaurant Hero needs a simple structure:
- One Account for Restaurant Hero’s Revenue
This is where fees ultimately land. - One wallet (FBO) per restaurant
Customer-specific, bank-held accounts used to facilitate payments without requiring each customer to open a standalone operating account.
These wallets typically maintain a $0 balance outside the payment activity, reducing the operational complexity of opening bank accounts for every restaurant. - Counterparties for vendors
Each vendor (landlord, produce supplier, etc.) is represented as an external account - before payment details are finalized. - An approval UI
Restaurants use Restaurant Hero’s product to review, approve, and schedule payments.
2. Move the Money
Once bills are approved:
- Pull funds in
Restaurant Hero initiates an ACH debit from the restaurant’s linked external bank account. - Apply fees
Fees (for example, $10 per bill) are charged once funds land in the wallet. - Pay vendors out
Payments are sent via ACH, check, RTP, or other rails, based on vendor preferences. - Use metadata to stay organized
Each payment stays connected to the right restaurants, invoices, and vendors through tags and internal references, making tracking and reconciliation straightforward.
How to Monetize It
Once money flows through your system, multiple revenue streams open up.
1. Transaction Fees
Ex: Charge per payment based on rail or speed:
- ACH: $0.50
- Wire: $7
- Expedited or advanced payments: premium pricing
Fee schedules can vary by customer.
2. Payment Timing Economics
Money doesn’t need to move instantly.
When operational or risk-related timing differences exist, temporary balances may occur as part of the payment flow. Over time, those balances can be a source of revenue, with interest e.g. other related revenue.
3. Software Fees
AP can be packaged as:
- A premium subscription tier
- An add-on feature
- A standalone access fee
As payments become more central to daily operations, customers are more willing to pay for simplicity, visibility, and control.
The Bigger Picture
If your product already sits between approval and payment, building money movement isn’t a leap; it’s a natural extension.
Done right, embedded AP:
- Deepens product stickiness
- Creates multiple revenue streams
- Turns operational workflows into financial infrastructure
Money movement isn’t just backend plumbing, it’s a real revenue opportunity.
