Heard built its platform to take financial admin off therapists' plates. Bookkeeping, taxes, payroll, all managed in one place so practitioners could stay focused on their clients. Without a dedicated business bank account inside Heard, therapists still had to manage business finances elsewhere.
Launching embedded finance, the simple way
When Heard asked its customers what would matter most for managing their business finances, the top answers were clear: all practice finances in one place, a direct connection to bookkeeping tools, no extra fees, quick setup, and clean separation of business and personal finances.
Meeting that bar meant owning the experience end to end, not referring customers to another external bank or referral partner outside the Heard platform. So Heard chose to embed: with Unit’s Ready-to-Launch solution, one line of code let them offer a branded banking experience, supported by i3 Bank, Member FDIC, with bank accounts, debit cards, and money movement built in. Heard went to market within weeks while giving customers the deeply integrated experience they'd asked for.
Once live, the next challenge was getting therapists to fund accounts and make banking routine. Unit invested heavily in the adoption layer, from in-product marketing to onboarding to lifecycle nudges, plus a team that works hands-on to help identify and address points where adoption may slow.
Working with Unit to bring this product to market was easy and they moved quickly to ensure we launched with an experience that worked seamlessly within the existing Heard platform. After launch, they provided white glove support and collaborated with us to grow adoption. That included supporting an eligible cash rewards incentive, which they helped us spin up in less than a month from idea to launch.
Mel Hahn, VP Marketing, Heard
One platform for banking, bookkeeping, payroll, and taxes
Heard Banking1 puts a business bank account right where therapists already manage their practice, and the integration runs deeper than a shared login. Each time a transaction posts in a Heard Banking account, a webhook pushes to Heard’s product in real-time, so it lands in the member’s ledger and can be categorized within their chart of accounts without requiring a separate manual import process.
Heard Banking includes:
- Up to 10 checking and savings accounts, with dedicated buckets for taxes, owner draws, and savings
- Up to 2.5% Annual Percentage Yield (APY)2 on balances
- Physical and virtual Visa Debit Card with spend controls
- No minimum deposits, no monthly fees, no overdraft charges
- FDIC insurance eligible up to $3 million through a network of participating banks3
- Free ACH transfers and fee-free access to 55,000+ ATMs
- Digital check deposit
See what embedded finance looks like for your platform
If your platform already does accounting, it's where customers look back: what they spent, what's owed, how the quarter went. Add banking and bill pay, and banking and payment workflows become part of your product experience, which means customers see cash flow in real time instead of reconstructing it after the fact. They're in there every week, not just at tax time. Pull both together and you stop being one more tool in the stack and become the place practices run their business.
If this is something you’re thinking about, try a demo or talk to us.
1Heard is a financial technology company and is not a bank. Unit Finance, Inc. is a technology company and is not a bank. Banking services for Heard Banking are provided by i3 Bank, Member FDIC. The Heard Visa Debit Card is issued by i3 Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.
2Annual Percentage Yield (APY) is variable and subject to change after account opening. Rate is compounded monthly and credited monthly. Balances less than $50,000 earn 1.00% APY. Balances between $50,000 and $249,999 earn 1.875% APY on that portion. Balances of $250,000 or more earn 2.50% APY on that portion.
3Accounts are eligible for pass-through deposit insurance only to the extent pass-through insurance is permitted by the rules and regulations of the FDIC, and if the requirements for pass-through insurance are satisfied. Deposits may be eligible for up to $3 million of FDIC insurance through a network of participating banks, subject to eligibility requirements and network bank availability.
