Faced with a downturn, tech companies find they must do more with less.
They’re looking for ways to grow revenue—often by providing more value to existing customers. In recent years, embedded finance has emerged as a proven way to do just that.
Leading brands like Amazon, Shopify, Uber, DoorDash, and Toast have demonstrated that customers are eager to adopt and engage with embedded financial products. At the same time, these products can be enormously lucrative for platforms that offer them.
Case in point. Did you know that 60% of Shopify’s revenue now comes from merchant services, the vast majority of which are embedded financial services?
At this live virtual event, we’ll provide an introduction to embedded finance and answer questions like:
How does embedded finance work?
Who’s doing it today?
Why would my customers want this?
How does it generate revenue?
How do I get started? (Hint: easier than you think)
Heath Silverman is the co-founder of Stessa and VP of Retail Product at Roofstock. Stessa (a Roofstock company) helps real estate investors optimize and better manage their portfolios; the platform recently surpassed $100 billion in assets tracked. Prior to Roofstock, Heath held positions at Intel, Amazon, and Edmodo.
Nik Milanovic is the founder of This Week in Fintech, a global digest of financial technology news, and The Fintech Fund, an early-stage venture capital fund. He previously led business development and strategy for Google Pay and Google Finance; before that, he led strategy at Petal and partnerships at Funding Circle.
Cristina Ciaravalli is a GTM leader at Unit, where she focuses on strategic partnerships and enterprise clients. She also works at This Week in Fintech, helping to build the largest global fintech community. Previously, she held roles at Plaid, Goldman Sachs, and Blackrock.