September 12, 2023
The amount of time, money, and other resources you’ll need to invest to launch embedded financial products varies widely depending on the approach you choose. (article continues below)
The most straightforward path involves partnering with a dedicated financial infrastructure platform (like Unit). In such cases, it’s typically possible to go live in about three months, for about $100K, and there’s no need to hire a large, dedicated banking team.
At the other end of the spectrum, you could work directly with a bank, as Uber did back in 2019. In these cases, you should plan to spend at least 2 years and $2M. You should also budget for a large, full-time banking and compliance team.